Disney Streaming
As a Marketing Design intern, I joined the Disney Streaming Growth Marketing division to help design landing pages and digital marketing content advertisements to drive acquisitions for both the ESPN+ and Disney+ products.
UX Design, Visual Design, Digital Marketing
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- Landing Page Design
ESPN+ x University of Oklahoma Sooners (Soonervision)
ESPN+ Soccer offering ideation
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- Thor: Love and Thunder marketing campaign ideation
Process
Client
Roles and Responsibilities
Duration
Problem
ESPN+, Disney+
2 months
User Experience Designer
Curate and design 3 key modules for the Soonervision landing page
Contribute creative concepts for marketing ad content of newly released Disney+ shows
ESPN wanted to highlight the various University of Oklahoma sports offerings available to stream through ESPN+. The aim of the landing page was to centralize these offerings to bring awareness to the partnership while simultaneously encouraging subscriptions to ESPN+.
Disney+ wants to draw attention to their new content and increase their total amount of subscriptions to the streaming platform.
ESPN | SoonerVision MLP
Task: Deliver three modules that highlight University of Oklahoma sports content to be featured on the Soonervision ESPN+ landing page.
Deliverable 1: Logo wall
Design rationale: This grid was created to communicate what sports content viewers can expect from streaming Soonervision. White logos and text against the Oklahoma crimson exist to draw attention directly to the 3x3 grid.
Deliverable 2: Sooner imagery
Design rationale: The images selected for this module feature National championship winning teams, previous Heisman Trophy winners, and a variety of athletes engaged in their respective sport to reflect a sports program of excellence and energy. The white on crimson logo in the center panel creates consistency with the Logo Wall and serves as a visual checkpoint as viewers scroll down the page.
Deliverable 3: Devices section
Design rationale: This final section draws attention to the variety of platforms users can use to stream Soonervision content (Mobile, Laptop, and TV). To communicate this, an image of the University of Oklahoma mascot, “Sooner Schooner”, stretches across the three devices to compliment the energy and school-pride conveyed in the above Sooner imagery. Lastly, the large white on crimson “OU” flag visually ties back into the above logo panels to deliver continuity down the entire page.